11.7M
People build what markets miss.
A national survey estimated that 11.7 million Americans developed or improved consumer products for their own needs.
Sichel and von Hippel, Review of Income and Wealth, 2021The companies that exist are not all the companies people need.
Why nullfield exists
Before AI, every business had to be imagined, formed, staffed, and operated before anyone could use it. That left companies missing for two reasons: no one thought to create them, or the cost of operating them made them impractical. nullfield exists in that missing space.
The evidence
The gaps are measurable.
20%
Demand outruns the catalog.
After 700 million historical Bing queries, roughly one in five sampled queries still had no semantic match in the earlier set. A new query is not a business, but unanticipated intent is real.
Zhang et al., SIGIR, 20191 ≈ 2
The minimum team is changing.
In a randomized study, one professional with AI produced early product work comparable to a two-person cross-functional team without AI.
Dell'Acqua et al., Organization Science, 2026The shift
What if a business could begin with the need?
Search could only find what someone had already made. Generative systems can begin with expressed intent and assemble a response. nullfield applies that shift to products and businesses.
Not every request should become a company. The opportunity is to make more needs testable before a conventional team or market has been proven.
More creation makes judgment more important.
AI can make production abundant. It does not make demand, judgment, or accountability automatic. People choose what is worth pursuing, allocate resources, and remain accountable for the consequences.
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